The Cost of Love: can you really put a price on love?

Team Circle February 14, 2018

Here at Circle, we’ve made sending and requesting money a much less awkward task for people all around the world. So at the end of a date, it’s now easier than ever to pay your share - whether it was worth it or not.

With the rise in popularity over the last few years of dating apps like Tinder and Bumble, it’s no surprise we’re spending more and more money on dating than ever. We sent out our ‘The Cost Of Love’ survey across seven countries and all ages, to see what we could find out about the cost of dating.

What are we spending on dates?

The course of true love never did run smooth, and it would seem that the cost of it never did either. Including the cost of transport and preparation, such as dating website subscriptions and haircuts, our big spenders are in Italy, spending a huge €5,461.79 each year. Our friends in the UK prefer to pull on the purse strings and not the heart strings, spending a measly £1288.84.

It’s men that take this whole dating thing the most seriously too, spending around 23% more than women on preparing for the big night. Quick, someone call ASOS.

On average, France spends the most on dating, with a whopping €56.53 spent on a date. Ireland came in a close second with an average of €52.59, followed by the USA with $45.31, Italy with €45.16, Spain with €43.65, Germany with €42.25 and the UK bringing up the rear with £32.91. It seems that the French are wining and dining in their nation’s known romantic fashion, compared with the Brits likely just heading out for a cheeky Nandos. No wonder Hugh Grant had to spend so many films trying to find the one.

Not every date is a good one, and it turns out that more than half of the millennials (those aged 18-34) we surveyed have some financial regrets about their bad dates. When a date ends badly, 58% of people are more likely to insist on splitting the bill, rather than paying for the whole thing. And, if given the chance to, they’d be willing to ask for a bad date refund via an app - just as long as there was no risk of judgement attached.

What are you spending on bad dates?

So, we thought we’d come to the rescue, and help out the daters of the world by designing a super-scientific calculator that helps you figure out how much money you wasted on your bad date. It takes into account things like bad breath, ‘forgotten’ wallets and plenty more dating offences that help you to work out exactly how much money (if not love) was lost.

Click your country below to find out the cost of your last bad date:

Get that bad date refunded

If you’re bold, you might be so inclined to request your money back from your bad date themselves. According to our survey, French daters are the most likely to ask for a refund for their bad date. So if you’re feeling French, please be our guest - we’d love for you to get that money back. But, if you’re not so bold, we’d love to give you the chance to have that bad date paid for by us kind lot at Circle.

Just click your country to calculate your bad date, and send us your worst date story by February 28th. We’ll pick five of the funniest stories in Europe and five in the US, and Circle those winners back for what they lost out on. It’ll be like that terrible date never even happened - well, to your bank account at least.

*the contest is not valid in Italy

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